Since we can't have naked Olympics (yet), we shall have to settle for second best: the All Black modelling underwear.
Daniel Carter's bulge is making waves in Christchurch (it was on TV One News, so it must be true) and he's hanging out on Auckland's Queen Street too.
Of course, he is but the latest in a long(ish) line of athletes that can make more out of their bodies than having it bashed around on the paddock - and risking its marketable assets. My personal favourite is still Christian Cullen.
All the hoopla about Carter really only serves to hide the fact that the current All Black line up is sure one ugly bunch compared to the shirtless AFL squads.