There has been some kerfuffle about "homophobic" advertising on American television by snack bar company Snickers. One advert, played during that man-love fest, the Superbowl, featured two guys nibbling on each end of a bar then meeting in the middle (Lady & The Tramp spaghetti eating style, if you remember that) for a snog and inevitable ending in an assertion of heterosexual chest-hair ripping masculinity:
Then there is the recent one featuring Mr T shooting up a mincingly speed-walking athlete, encouraging him to "get some nuts":
UPDATE: The Mr T advert has now been withdrawn.
All a far cry from the Snickers ads down under, which I have always liked because of their quite homo-erotic scenarios involving those surfer boys. Here's one of the Australian versions:
How come a company like Snickers approves such diametrically opposed imagery in their advertising in different countries?
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