A 38% more pronounced bulge or a 20% lift of your bum: buying underwear is suddenly fraught with choice.
Marks & Spencer launched two lines of male equipment supporting undies, which are supposed to give men more self-confidence.
I, of course, am never taken in by all that preening and fluffing and cod-piecing. The proof, delight or disappointment always comes up when it gets stripped away.
A truly confident man goes commando anyway.