Canadian feminists are up in arms about an advertising campaign by Canadian Club Whisky (the very name will put you off drinking it, no?), which heavily draws on going back to the good old days when men were men and never went camping on a mountain.
One of the poster adverts looks like this:
Silly but I think quite harmless fun.
Inevitably, this being web 2.0, you can spoof up your own advert version using a template.
Here's my favourite (but I have it on very good authority that it doesn't apply to my dad!):
All links via Mark Simpson