Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

November 19, 2008

Retro advertising in the modern age

Canadian feminists are up in arms about an advertising campaign by Canadian Club Whisky (the very name will put you off drinking it, no?), which heavily draws on going back to the good old days when men were men and never went camping on a mountain.
One of the poster adverts looks like this:

Silly but I think quite harmless fun.
Inevitably, this being web 2.0, you can spoof up your own advert version using a template.
Here's my favourite (but I have it on very good authority that it doesn't apply to my dad!):

All links via Mark Simpson

July 23, 2008

Gay Snickers, or just boring straight nuts?

There has been some kerfuffle about "homophobic" advertising on American television by snack bar company Snickers. One advert, played during that man-love fest, the Superbowl, featured two guys nibbling on each end of a bar then meeting in the middle (Lady & The Tramp spaghetti eating style, if you remember that) for a snog and inevitable ending in an assertion of heterosexual chest-hair ripping masculinity:



Then there is the recent one featuring Mr T shooting up a mincingly speed-walking athlete, encouraging him to "get some nuts":


UPDATE: The Mr T advert has now been withdrawn.

All a far cry from the Snickers ads down under, which I have always liked because of their quite homo-erotic scenarios involving those surfer boys. Here's one of the Australian versions:


How come a company like Snickers approves such diametrically opposed imagery in their advertising in different countries?